Blundstone’s world-leading biomechanical design is a result of years of research into the needs of workers in trades, building and construction industries. The range includes two styles of women’s specific safety footwear designed specifically to provide a genuine women’s fit – the wheat #8860 and stone #8863.
Empowered Women in Trades (EWIT) reports females represent 3% of the trade workforce. EWIT is one of many organisations working to support women to thrive in these industries and to encourage growth in representation. Furthermore, the New South Wales Department of Education reports in its Women in Trades Strategy for 2021 to 2024 women face several challenges when entering a trade. These barriers include cultural attitudes and perceptions about what roles are ‘suitable’ for women. The team at Blundstone is constantly researching, developing and designing to ensure finding appropriate women’s specific safety footwear is not one of those challenges.
The #8860 and #8863 from the RotoFlex range increases Blundstone’s women’s specific offering to seven styles — including boots suitable for a range of heavy and light industries.
“Blundstone is proud to be offering two more styles to increase our women’s offering in the safety market,” said Kylie White, Australian Sales Manager. “The #8860 and #8863 are specially designed to conform to a woman’s foot, providing all the latest protection and comfort features found across our extensive unisex work and safety range.”
The RotoFlex #8860 and #8863 styles are an Australian first in providing composite safety in heavy-industrial women’s safety footwear. Along with the Fortalite® compression-resistant composite toe cap, there are three key technical features that work together to deliver RotoFlex’s premium comfort and safety: the GripTek® Heavy Duty TPU outsole, AirCell footbed, and SoftCell® overarching comfort system. Supporting the comfort technology, is Infinergy® E-TPU, a super-elastic energy foam from BASF that works to reduce impact and fatigue. Componentry aside, the key technical features that differentiate the women’s specific RotoFlex styles are the last the boots are moulded on and the AirCell footbed that has been shaped and constructed with a softer PU to provide optimal support for a woman’s build.
Women’s specific design
Research indicates women’s feet aren’t in fact smaller versions of men’s, but rather, a different shape entirely with distinct functional contrasts, and thus, the need to offer women’s specific support. Blundstone’s design team has considered several variables for its women’s specific styles—arch heights, range of motion and everything in between to ensure a better performing safety boot fit for hardworking women.
Blundstone believes women should be entitled to all the same benefits afforded to men in the construction and trade industries. In releasing the two RotoFlex women’s specific styles the brand demonstrates its commitment to the ever-growing female workforce.
The women’s specific RotoFlex are available at participating retailers now. Put Blundstone’s innovation to work.
See the full Blundstone range at blundstone.com.au.