Revolutionising dealer support with the STIHL Commercial Sales Team.
At the dawn of 2025, STIHL Australia embarked on a groundbreaking initiative to bolster support for commercial operators across the country. The launch of the Commercial Sales Team marks a significant milestone in STIHL’s commitment to enhancing partnerships between business and the STIHL Dealer network. This innovative approach is designed to bring the best of STIHL directly to the doorstep of key users and focus groups, ensuring customers have access to top-tier equipment and training.
Structure
The Commercial Sales Team is comprised of Commercial Business Development Managers (BDMs) and Commercial Solutions Consultants (CSCs) strategically positioned across Australia.
Equipped with state-of-the-art demonstration trailers, this team is ready to showcase STIHL’s latest tools and technologies in a dynamic and engaging manner. These trailers are not just mobile showrooms; they are fully functional mini workshops with storage for product delivery and transport, providing a comprehensive solution for on-site demonstrations and training.
Each state boasts a dedicated BDM who works closely with the STIHL Dealer network to identify new leads and opportunities for growth. The BDMs are supported by CSCs, who play a crucial role in demonstrating and educating potential customers about STIHL products. This collaborative effort ensures dealers can expand their portfolio of STIHL tools and provide their customers with the best possible solutions.
Empowering
This initiative is part of a global effort that underscores STIHL’s position as an ideal business partner for commercial operators. By driving sales directly through Dealer stores, STIHL is not only enhancing its market presence, but also empowering dealers to achieve greater relationships with their local markets. Matthew Gladwin, the National Commercial Sales Manager, emphasised the importance of mobility and agility in this approach.
“By being mobile, agile, and ready to respond, the Commercial Sales Team can focus on developing untapped business opportunities for STIHL dealers and driving even more business to their stores,” said Gladwin.
The Commercial Sales Team’s ability to execute innovative product demonstrations and provide personalised attention to largescale customers sets STIHL apart from its competitors. This hands-on approach ensures customers are well-informed and confident in their equipment choices, ultimately leading to increased satisfaction and loyalty.
Talk to the team
Rain, hail, or shine, the STIHL Commercial Sales Team is always ready to act. If you are interested in a demonstration or would like to see how STIHL can benefit your business, please fill out your details on the QR code form, and a team member will contact you shortly.
To stay in touch with the STIHL team, log on to stihl.com.au/en.