Rising levels of support for the growing LiuGong equipment range across Australia’s civil, construction and mining industries are in for a turbo-boost, particularly catapulting the brand in key metro markets along the eastern seaboard.
Flagship dealerships
In a big metropolitan move for the business, LiuGong Australia has announced the establishment of exclusive flagship LiuGong metro dealerships at Wetherill Park in Sydney and Truganina in Melbourne, as well as at Wacol in Brisbane.
The new Construction Distribution Australia (CDA) dealerships, which are backed by the industry’s powerful McIntosh Group, add to, and will further support, the brand’s extensive network of about 80 dealers located around the country, as well as local parts depots and trained product support staff.
LiuGong Australia’s Liam McCormick said it had been an amazing growth story for the LiuGong brand in Australia over the past two decades and the new CDA dealerships would open another exciting chapter, especially for its impact in metropolitan areas.
“LiuGong has risen to be a leading equipment provider in market segments like wheel loaders and it’s fast approaching the same with numerous other machines,” Liam said. “The range has come a long way to now offer similar or greater performance to premium brands, and now with the styling to match, and this is increasingly being recognised by businesses and industry operators.
“The recent arrival of LiuGong’s electric equipment range has also had a big impact and it is clearly leading the pack with this technology in Australia. It has been developing electric machines for 15 years, it has 11 product lines, it’s launched over 90 products across most market segments, and it has amassed well over 11 million hours on battery electric vehicles around the world.
“The CDA LiuGong metro dealerships are in a very strong position to support the increasing demand for LiuGong’s electric range and it will be an exciting phase that will really drive the brand in the metropolitan and wider markets. The dealerships are already coordinating electric machine trials with various major Australian companies.”
Faster deliveries and service
Liam said having the LiuGong metro dealerships solely focused on LiuGong and staffed with expert service technicians and product-support teams was a great step for the brand.
“The LiuGong brand has become big in Australia quite quickly. The network is strong in regional areas across the country and has been for over 20 years, so it is good to add further weight to that and now strengthen it in metropolitan areas.”
“CDA has extensive experience in sales and customer support. Service technicians and parts staff receive specialist LiuGong training on the full range of products, systems and technical data to ensure the highest levels of servicing and support.
“In addition to sales staff, technicians are on the road and on-site, so operators can pop in to the dealerships at any time for any technical support and parts supplies. They can be assured that it is the highest level in LiuGong servicing.
“We have had a lot of positive feedback from LiuGong owners who are already benefitting from having a local service technician to ask technical questions, or being able to order emergency parts.
“The dealerships will also assist the optimisation of machines prior to delivery, which will enable faster deliveries and service, and they will help to manage machine allocation across the dealer network more effectively.”
Looking forward
Liam said with the surging product sales and strengthening foundations now across all markets, LiuGong Australia and CDA were certainly looking forward to the new era for the brand in Australia.
To keep up to date with LiuGong in Australia, log on to liugongaustralia.com.au.
