LANDCROS to be Hitachi’s new brand name

Customers will begin to see dual branding, with LANDCROS introduced alongside the Hitachi Construction Machinery brand. Image: Hitachi CM

Hitachi Construction Machinery (Australia) Pty Ltd is poised for a leap forward with the new LANDCROS brand.

Having built a heritage of reliability, innovation and partnership, Hitachi Construction Machinery is preparing to move to a new name: LANDCROS. The people, factories, R&D centres, Japanese manufacturing roots and commitment to quality remain the foundation of a company with more than 75 years of history.

Transition

The transition to LANDCROS marks the next stage of Hitachi’s evolution, strengthening global collaboration and improving the company’s ability to respond to the changing needs of the mining and construction industries. As the world demands sustainable, efficient, and technologically advanced solutions – with fewer skilled operators and tighter deadlines – Hitachi is positioning itself to help lead the transformation.

Customers will begin to see dual branding, with LANDCROS introduced alongside the Hitachi Construction Machinery heritage brand throughout the transition period.

Same service and support

Hitachi Australia remains part of a global network that provides access to proven technologies and expertise. With a wholly owned national branch network, the business continues to deliver comprehensive sales, service and parts support across the mining, quarrying, construction, material-handling, and recycling sectors. The company remains the exclusive Australian provider of Bell equipment and continues to offer Wenco Fleet Management Systems to optimise mine-site performance.

With 24 locations nationwide and ongoing investment in people and facilities, Hitachi is positioned to support its customers 24 hours a day, seven days a week as it moves forward under the LANDCROS name.

To stay in touch with Hitachi and the LANDCROS transition, visit hitachicm.com.au.

Hitachi is positioning itself tohelp lead the transformation to sustainable, efficient, and technologically advanced solutions with a new name: LANDCROS. Image: Hitachi CM
Hitachi is positioning itself to help lead the transformation to sustainable, efficient, and technologically advanced solutions. Image: Hitachi CM
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