It only needs a couple of minutes here and there to give your business a refresh. Check out these five simple tasks from business.gov.au to improve your business.
If you have five minutes: update your Instagram bio
Having a good Instagram bio is important as it’s often people’s first online introduction to your business. Your Instagram bio should be easy to read and quickly explain what your business does or sells.
Use your bio to show off what makes your business unique and your brand’s personality. Check that your bio includes a call to action and any relevant links.
Updating your bio won’t take you any longer than five minutes to update, so review it regularly and keep it fresh.
If you have 10 minutes: build your online community
Building an online community with your customers can benefit your business in many ways. It can:
*Iimprove your business’ reputation
* Increase engagement and drive sales of your product or services, and
* Lead to opportunities of improvement by taking on board feedback.
Building an online community doesn’t happen overnight. Spend 10 minutes a day responding to comments on your social media post or any posts you’ve been tagged in. Engaging with your customers online can go a long way in building trust and loyalty.
If you have 30 minutes: find events or training for your business
As a business owner, you should never stop learning. Continuous learning will help your business stay competitive and innovative.
Networking, attending events and participating in training opportunities are all great ways to keep learning.
Spend 30 minutes researching events or training in your area and add them to your calendar.
If you have 60 minutes: review your business plan
A business plan sets up a business for success at the outset, and helps a business adapt as it grows. A business plan should be reviewed at least once a year. So if you have 60 minutes, why not start today?
When reviewing a business plan, think about if any goals which may have changed. Reflect on the previous year and see what can be done differently going forward.
If you have two hours: write a marketing plan
A marketing plan helps define the activities and channels used to promote a business. It will help define the target market and the best way to reach it.
A marketing plan is a great tool to set SMART (specific, measurable, achievable, relevant and timebound) marketing goals.
Give these five simple tasks a try and you’re sure to benefit.