Blundstone, the iconic Australian boot brand, is celebrating its 150th Anniversary in 2020. An incredible landmark in the brand’s history, Blundstone is proudly celebrating 150 years of making the sturdiest, most comfortable and stylish boots for all walks of life.
Established in Tasmania in 1870, Blundstone remains 100 per cent family-owned, and continues to be shaped by the vision and values of its founders and owners. John Blundstone started making fit-for-purpose footwear that could withstand the cobbled city streets, rugged farmland, and dance and factory floors of Hobart, Tasmania in the late-1800s. This philosophy has allowed Blundstone to adapt to an ever-changing environment, and 150 years later the commitment to durability, quality and innovation has not wavered.
“There are only a handful of brands that have been in existence for 150 years and an even smaller number that remain family- owned,” said Steve Gunn, Blundstone CEO. “The success of the Blundstone brand is that we have always remained true to our heritage. Blundstone boots were born tough to weather the untamed terrain of Tasmania, they have marched in armies and dug deep on Everest. Today, our boots continue to work hard, exploring the world while simultaneously pounding the pavements of fashion capitals globally. We’re really excited to mark our 150th milestone with new partners, campaigns and products.”
Known for its iconic elastic-sided Chelsea boots, Blundstone footwear is instantly recognisable for its tough, no-nonsense style that can be dressed up or dressed down. And the humble boots have endured the Great Depression, both World Wars, and an ever-changing fashion landscape, from the swinging ’60s to ’80s grunge.
The brand’s history is a constant inspiration, but its ethos and focus remain the same – to produce boots that can take you anywhere. Blundstone and its products have stood the test of time, garnering cult status among creatives, adventurers, and tastemakers around the world.
Throughout 2020, Blundstone will unveil a yearlong series of activations and a creative campaign celebrating those who have worn the boots in the past and those who wear them today, inspiring the next generation of Blundstone wearers. A new microsite showcases the brand’s history and the campaign creative and will serve as a platform for a UGC competition taking place early in the year.
The digital cornerstone of the campaign will live on www.blundstone150.com.
In honour of its 150th anniversary, Blundstone will release a limited-edition #9150 safety boot and a limited-edition #150 casual boot in 2020 to mark the milestone with an iconic product.