Home Eye on the Industry 2022: Another great National Diesel Dirt & Turf Expo

2022: Another great National Diesel Dirt & Turf Expo

by editor

Despite Sydney’s drenching rain that preceded the event, the 2022 Diesel Dirt & Turf Expo was another huge success, with 71,300 people visiting the Expo over its three days.

Proving itself last year as an excellent venue, the Sydney Dragway more than lived up to expectations again this year, with easy navigation to find exhibitors and plenty of parking to accommodate the huge crowds.

Representatives of local councils braved the wet and wild weather to attend the International Greenkeepers local government educational seminar on the Thursday, prior to the Expo opening. The seminar hosted 118 council delegates.

Cutting the ribbon at the opening were the Mayor of Blacktown, Councillor Tony Bleasdale, Chris Moroz of gold sponsor Komatsu and Andrew Hobbs of gold media sponsor Earthmovers & Excavators.

Best stand awards
Once again, exhibitors excelled in presenting their products, with WesTrac taking out the award for the best large stand and Digga being awarded the best medium stand. The best small stand award was taken by Manitou and the award for the best laneway booth went to GAAM Emergency Products. Komatsu took out the most innovative product award with its electric excavator.

Komatsu launch
Chris Moroz, Komatsu sales manager for New South Wales said, “The Expo is the launch platform for the latest in smart construction technology for our range of bulldozers and excavators. The benefit for operators is high efficiency and the ability to work exactly to the project construction design. Less fuel is consumed and less time is spent on the job.”

Greg Page from Tough Dog took the opportunity to show their range of suspension upgrades for four-wheel-drive vehicles.

“Our market is typically those people who would attend the Diesel Dirt & Turf Expo. Many people in the construction industry drive off-road vehicles, both for work and play, so it makes good sense for us to be here,” said Greg.

Long-time expo exhibitor Norm Engineering showed new products including trenchers and augers.

General manager John Pesch explained, “These are designed for civil, agricultural and landscaping markets, or for anyone who needs to drill a hole or lay a trench. Their design includes a lot of proprietary technology that enables them to outperform many others.”

Roy Rossini, director and general manager for XCMG Mining Equipment Australia said they were an Expo sponsor because it is the largest construction industry expo in Australia and the event attracts a lot of people.

“We now have a dealer network throughout the country and are using Diesel Dirt & Turf to release our 8-tonne and 15 tonne excavators, together with our roller, which has been a huge success.”

Mark Micallef from West-Trans Equipment and HMF Cranes said Diesel Dirt & Turf was the ideal place to exhibit its new, low weight hook loaders that are designed to maximise the payload.

“We supply the waste and civil markets and these new products are designed to increase their productivity. We enable our customers to handle bigger weights and bigger payloads on the jobs,” said Mark.

Ever popular Pickles Saturday
Hugh Rainger from Pickles Auctions said that the Diesel Dirt & Turf Expo is one of their highlight events of the year.

“We have exhibited at Diesel Dirt & Turf from the first year and have created a great following through the event. Our Saturday auction comprised about 130 lots of equipment across a wide range of applications.

Michael Rojek from CreditOne Equipment finance joined the many enthusiastic exhibitors. “The Expo is a fantastic opportunity to catch up with our dealer partners and end-user customers.

“We are one of Australia’s largest privately owned finance brokers. Also being a financier means we have the flexibility to offer our customers some arrangements that the mainstream banks find difficult to provide,” Michael said.

Sydney sales manager of Prolube lubricants, James Taliana, was also enthusiastic about the response to their sponsorship of Diesel Dirt & Turf, commenting, “The Expo has given us the opportunity to highlight our agricultural and earthmoving industry products.”

Mark Bygrave from Marxgold Starting Solutions is another dedicated exhibitor at Diesel Dirt & Turf.

“The Expo was an ideal opportunity to release our new 12 and 24-volt heavy duty lithium jump-start system. It’s the first available in Australia and weighing just 8kg it can start anything including mining equipment, trucks and machinery,” Mark said.

NTI, together with its other operations Truck Assist and Yellow Cover said Diesel Dirt & Turf is a big part of their promotional activity.

Farah Lock said, “All our people are trades-based specialists who have been on the tools. We have very strong relationships with all the key companies in the construction and related industries.”

Albert Martin, Toro area sales manager of Semco Equipment sales said, “The Expo is an unbeatable place to show our full range of equipment, which includes Toro mowers, and construction equipment such as mini diggers, trenchers and stump grinders. We are also showing the first of the Toro lithium powered equipment range, which has generated huge interest.”

Andrew Hobbs from Earthmovers & Excavators Magazine and Trade Earthmovers said it was great that they were gold media sponsor for the second year.

“There is no better way for us to connect with everyone in the industry – including the operators of the machines. As a news organisation, it is important for us to see what is happening in the market.”

Ryan Macdonald, one of the owners of Cappro Pacific said it was the first time at Diesel Dirt & Turf and considered their presence was important to connect with customers to grow the brand and the business.

Jamie Gray of Earthmoving Equipment Magazine said it was great to be part of the Expo which brought the industry together and enabled them to keep in touch with key decision-makers.

Contribution by sponsors
Expo Manager Marti Zivkovich said sponsors had a major impact on the Expo’s success and paid special tribute to gold sponsor Komatsu Australia, gold media sponsor Earthmovers & Excavators Magazine and Deals on Wheels, major supporter/associate sponsor Pickles and associate sponsors Prolube, XCMG, CreditOne, Cappro Pacific, Norm Engineering, NTI/Truck Assist, Yellow Cover and Earthmoving Equipment Magazine.

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